Meet the Founder

 

Hi! My name is Alida Callahan, Founder of Care & Company.

Creating Care & Company has given me a chance to build something of my own which combines my two passions; self-care and combating climate change. Before starting my own business, I spent the past 10 years working in the beauty & wellness industry. My favorite part of working in this industry was being able to interact with other and making people feel beautiful on the inside and out. I know for some people, prioritizing self-care is not easy, but I have always believed that everyone deserves to take time for themselves.

Working in the luxury beauty industry for so long, I would be lying to you if I said I didn’t enjoy luxury products. However, it has always been a struggle to find sustainable eco-friendly products that are non-toxic and less wasteful. I loved many of products but once I ran out, it bothered me how I would just have to replace it with another plastic bottle! I have always been aware of what I put onto my body but once I received my diagnosis with PCOS and the uphill battle that has been, this is when I started to learn about endocrine disruptors, and how SO many products and things around us contribute to disrupting our hormones for both women and men.

This inspired and motivated me to come out with my own line of products. Carefully created and dedicated to the health and well-being of our body, that allows us to enjoy the little luxuries in life without adding excess waste to our planet. I want people to know that they don't have to sacrifice quality and luxury when opting for pure, sustainable products. My mission is to bridge the gap between sustainability and luxury, providing products that offer both premium quality and environmental responsibility. It brings me immense joy to see people taking time for themselves and embracing a healthier lifestyle through our products. I am grateful for this opportunity to make a positive impact on both personal well-being and the planet we call home.

Growing up, I was fortunate enough to be surrounded by strong empowered women like my mothers’ Annette & Susan, my grandmothers Jean and Marie, my Aunt Nancy, Santa, Pam, Judy, and Arlene. Being surrounded by these amazing women gave me the confidence to do anything I put my mind to, stand up for what is right, and provide support to others. The impact they’ve had on me is lifelong. Now, I have my own close circle of friends who have brought my life so much love, inspiration, and joy. Thank you, Leah, Mara, and Hannah. Thank you to my amazing and talented sister Emma, who helped create our beautiful logo. I was lucky enough to connect with incredible mentors Catherine and Ray who helped guide and support me through the process of opening Care & Company. Last but certainly not least I want to thank my husband Tim, for all the love and support he continues to give me. I could not have done this without all of them.

(I also have to give my dog Brady a shout out, the best fur-son I could ever ask for, who gives me all the love and cuddles I could ever need.)